March 2026 - Align Health Collective
Monthly Revenue
$47,250
+8.2% MoM
New Patients
38
+12% MoM
Patient LTV
$1,240
+3.5% MoM
Rebooking Rate
72%
+2% MoM
No-Show Rate
6.8%
-1.2% MoM
Avg Revenue / Visit
$142
+$8 MoM
Active Patients
312
+18 MoM
Google Rating
4.8
142 reviews (+9)
Mobile booking conversion dropped 100% this week. Desktop (4.2%) and tablet (3.8%) are normal, but mobile fell from 3.5% to 0% since Tuesday.
Drop correlates with Tuesday deploy. Revert mobile form to 2-step flow and test for 7 days.
Direct bookings (no ad click) increased 28% since launch. Patients citing "saw you on social media" rose from 8% to 22%.
Projected +$4,200/mo if extended through April. Social CPA ($62) is below Google Ads ($85).
34 patients haven't rebooked within the 2-week window. 60% less likely to return after 14 days. Top: Physio (18), Massage (11), Chiro (5).
Automated 3-touch sequence (Day 1, 5, 10) historically recovers 40% of lapsed patients.
Tuesday/Thursday 4-6 PM now accounts for 34% of weekly bookings, up from 22% last month. Morning slots (8-10 AM) are 40% unfilled.
Offer 10% discount on 8-10 AM bookings to redistribute demand and increase utilization.
Average quality score dropped from 8.1 to 6.4 across 3 top campaigns. Landing page experience rating went from "Above Average" to "Average" after the site update.
Revert service landing pages to pre-update versions. QS drop is increasing CPC by ~$0.40/click ($320/mo).
CTR
5.2%
CPC
$2.85
Conv. Rate
8.4%